The RMAA logo was designed to create a clear and memorable impression of a modern and professional organisation. The dots between the R,M and A letters form a unique corporate identity, where the relationship between the letters and the dots create an abstract form, pattern or arrangement, emphasizing the meanings of record keeping and management. The curve shape above the letters represents an umbrella which communicates unity, security and cooperation. The composition of the logo expresses openness, excellence and best practice. The colour blue is corporate and communicates calmness and maturity , combined with bright orange as a secondary colour this creates an innovative and modern feel.